In the last issue we talked about using Facebook ads to market your business even more. In this issue we are going to talk about social media management for improved search engine rankings and traffic.
There are a number of internet marketers that state that Facebook has become more effective than Google with regards to getting traffic. Whether this is true or not, it’s not unusual to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and less difficult to set up.
Here are some further tips on how to get traffic from search engines straight to your Facebook page:
Set up A good deal Of Quality One-way links
You will find a number of ways you can lead your potential clients and customers towards your page. It’s just among the many advantages of using Facebook. You can do this by using backlinks depending on the number of ‘Likes’ that you get. This is also known as on-site optimization.
In off-site optimization, you do this by building links outside of your business page. These can be within article directories, other social networking sites, blogs and forums, and e-mail among many others. Article submission is one of the cheapest, yet most beneficial ways to build backlinks. Not only that, they also allow you to presell to your prospects before arriving at your main page.
- Use your Business Name
While it’s good to be resourceful with your profile and updates, the same does not follow for your Facebook name. The key here is to make sure your business is searchable at Facebook. This improves keyword and key phrase optimization. Be sure that your business name doesn’t come with too much hoopla. In some cases, you might also need to distinguish yourself from another similar business name. If the business name is Jeremiah’s Fruit Shakes, for example, and there’s something that sounds quite the same to this, then make it Jeremiah’s Organic Alabama Fruit Shakes.
The same goes for vanity URLs. This is a fairly innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, you don’t want your URL to sound flamboyant. Go for something direct just like facebook.com/jeremiahsfruitshakes.
- Your Profile Should Be Comprehensive
What can be a more important aspect than your landing page on Facebook? From here, customers will come to a decision whether they want to read on and explore the other parts of your profile or not. So answer completely as much as possible. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Your landing page is also one of the pages where you can place keyword-rich text. Try to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This will add believability to your page and to your brand in general.
With all the benefits of using Facebook as a business tool, still it’s not recommended that you use a Facebook Fan page as a substitute for an official website. Facebook only adds another dimension to the logistics of online marketing.
Be sure you don’t miss our next issue of Facebook for Business.
You can get the traffic if you choose to make use of Facebook for Business. But if you want to find out more check out here for more Facebook marketing strategies.
